At SmilesByWire^sm we seek to provide products, services, and offers of value to you and your family. We use information from our interactions with you and other customers, and from other parties, to help us achieve that goal. We also recognize and respect your privacy. Accordingly, we have procedures intended to ensure that your personal information is handled in a safe, secure, and responsible manner.

Note: If you use a credit card at SmilesByWire.com, the separate privacy policy adopted by the issuer of the card will describe the collection, use, and protection of information about you and your account.

The Information We Collect

• When you use SmilesByWire, we obtain from you the information we need to complete your transaction. This information may include your name, address, telephone number, driver’s license number, birth date, and e-mail address. If you use a credit or debit card, it will include your account number.
• If you choose to use or participate in one of our various services, promotions, programs, surveys, or clubs, we may collect additional information. For example, if you sign up for a portrait drawing, we will ask you for your e-mail address.
• From your transactions and other interactions with us, we obtain information concerning the specific products or services you purchase or use.

Using the Information We Collect

We use the information we collect for various purposes, including:

• to complete your purchase transactions;
• to provide the services you request;
• to send you offerings through the mail;
• to contact you about the status of your orders;
• to identify your product and service preferences, so that you can be informed of new or additional products, services, and promotions that might be of interest to you;
• to provide information concerning products or services you have purchased; and
• to improve our customer service and overall customer experience.

Information We Share with Others

• SmilesByWire Service Family: SmilesByWire is operated by Lifetouch Portrait Studios Inc. (Lifetouch). We share the information we collect with Lifetouch and JC Penney Company, Inc., who may share with their affiliated companies (like JC Penney’s Eckerd and Genovese Drug Stores) and licensees (like the optical department in JCPenney stores).
• Service Providers: We provide information to other companies to help us bring you the products and services we offer.
• Third-Party Offers: We provide information to responsible outside companies we carefully select so they can let you know about those of their products or services we think might be of interest to you.
• Others: On rare occasions, we may be required to disclose customer information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. Also, if the ownership of all or a part of the SmilesByWire business were to change, customer information pertinent to the business’ operations would likely be transferred to, or licensed for use by, the new owner.

Your Choices Regarding the Use of the Information We Collect

If you prefer that we NOT share information about you with any of the companies outside the SmilesByWire service business that we have authorized to send you promotional information about their products or services;

• Please write to us at
  Lifetouch Portrait Studios Inc.,
  11000 Viking Drive, Suite 200, Eden Prairie, MN 55344,
  Attention: SmilesByWire
• Call us at 1-888-228-7928
• E-mail us at service@smilesbywire.com

E-mail Communications

You will receive promotional e-mail communications only if you have asked to receive such material.

Safeguarding the Information We Collect

We protect against unauthorized disclosures of SmilesByWire information by limiting access only to those of our employees who need the information to do their jobs. We also inform our employees about their responsibility to protect our customers’ privacy and give them clear guidelines for adhering to our own business ethics standards and confidentiality policies.

We limit the information we provide to outside companies to only the information we believe is appropriate to enable them to carry out their responsibilities under our contracts or to offer you products and services we think might be of interest to you. We contractually require that the information provided be used only for the specifically authorized purpose and that its confidentiality be maintained.

Updating Your SmilesByWire Contact Information

You can update or correct your name, address, telephone number, or e-mail address by:

• Writing to us at
  Lifetouch Portrait Studios Inc.,
  11000 Viking Drive, Suite 200, Eden Prairie, MN 55344,
  Attention SmilesByWire
• Calling us at 1-888-228-7928
• E-mailing us at service@smilesbywire.com

Transaction Security

When you use the a credit card to make a purchase at SmilesByWire, we use Secure Socket Layering (SSL) to encrypt your personal credit information, including your credit card number, before it travels over the Internet. SSL technology is the industry standard for secure online transactions. Making a credit card purchase online at SmilesByWire.com is just as safe as making a credit card purchase over the telephone. But if you would prefer to use the phone, just call 1-888-228-7928, and one of our customer service associates will gladly take your order.

Our Use of Cookies

A "cookie" is a small data file stored by your web browser on your computer's hard drive. Cookies are necessary to use the site. Two kinds of cookies are used. One cookie is used to associate your portraits with your access code. The other cookie allows our web server to balance customer traffic on our website to enhance performance of the service. If you disable your cookies, you will not be able to continue to access your portraits. After you end your session, the cookie associated with your portraits will be automatically deleted. The cookie from the web server will remain on your computer until you manually delete it. No personal information is stored on either cookie.

Cookies allow us to understand how you clicked to our site and what pages you click on during your visit to our site. Knowing who you are and how you use SmilesByWire allows us to improve your SmilesByWire experience. We do not use the cookie to track your activity on sites other than those operated by SmilesByWire.

Aggregate Information

We collect non-personal information about how users navigate through our web site. We aggregate this statistical information in order to improve our site, and we may share this information with our affiliates or other outside companies. This aggregated information does not include individual names or personal data, so it does not identify you or any other customer.

Children’s Privacy

We do not knowingly collect any personal information from children under the age of 13 on our web site. We will not knowingly collect personal information from teens 13 through 15 without disclosing how the information will be used and notifying the teens that they should obtain their parents’ permission prior to submitting any personal information.

Links to Other Sites

While visiting SmilesByWire, you may link to web sites operated by our business partners or other third parties, such as jcpenneyportraits.com or lifetouch.com. When you provide personal information at one of those sites, you are subject to the privacy policy of the operator of that site, not the SmilesByWire privacy policy. We encourage you to read that policy before submitting any personal information.

Consent to Terms

By using the Smilesbysire Website, you consent to our use of information as described in this Privacy Policy. As we implement new technology and introduce new services, we will update our Privacy Policy, so we encourage you to review it often. We reserve the right to change our Privacy Policy at any time without advance notice. Should any new policy go into effect, we will post it on this site, and the policy will apply to all information collected.